Latest news and updates from the PlayFab developers

by Lori Smith 2015-02-12

See PlayFab in Person

Conference season is already in high gear, and we had a great time last week meeting developers at D.I.C.E. and Casual Connect Europe. We've got our demos lined up and ready to roll, so if you're going to be in San Francisco for GDC or Barcelona for the World Mobile Congress, we'd love to talk to you. Two members of our team, CEO James Gwertzman and Senior Producer Ruth Tomandl, are also giving talks at GDC, which you can learn more about below. Closer to home, we're also presenting at a Unity meetup here in Seattle.

Game Developers Conference

March 2-6, San Francisco

Email to set up time to meet with us and see a demo. Or catch us at the Cocos2d-x/Chukong booth (South Hall, #2010), where we'll be doing demos at 10:30 am and 2 pm on Wednesday, March 3, and Thursday, March 4. We're also co-sponsoring the Pocket Gamer Party on Monday night at ROE (RSVP required).


"Effective LiveOps Strategies" by James Gwertzman

Monday, March 2, 10 am

The benefits of operating a free-to-play "game-as-a-service" are well known: elastic pricing, a direct relationship with your players, longer lifespan, and an opportunity to fine-tune after launch. But to fully realize these benefits, you need to plan your live operations strategy as carefully as you plan your game. This talk will cover two important aspects of LiveOps: in-game events and player offers. You'll learn why they matter, when to use them, how to design and plan them, and how to use analytics to tune and tweak them.

"Producer Bootcamp: How to Prioritize When Everything is Pri 1" by Ruth Tomandl

Tuesday, March 3, 10 am

A producer's job is to make sure the game gets done, so this talk will give you some tools for prioritizing the work on your game and making sure your entire team is working off of the same plan. We'll discuss some easy solutions that don't actually work, and some harder solutions that do.

"Deploying a Low-Latency Multiplayer Game Globally: Loadout" by Amazon's Nate Wiger and PlayFab's James Gwertzman

Tuesday, March 3, 3:30 pm

This is a deep-dive straight into the guts of running a low-latency multiplayer game, such as a first-person shooter, on a global scale. We dive into architectures that enable you to split apart your back-end APIs from your game servers, and Auto Scale them independently. See how to run game servers in multiple AWS regions such as China and Frankfurt, and integrate them with your central game stack. We'll even demo this in action, using AWS CloudFormation and Chef to deploy Unreal Engine game servers.

Mobile World Congress

March 2-5, Barcelona

We're proud to be taking part in the Washington State Pavilion at this year's Mobile World Congress. Email to set up a meeting with PlayFab GM of Europe Mark Val.

Seattle Unity3D User Group 

Feb. 26 at 7pm, Seattle

"Back-End Services with PlayFab" by James Gwertzman and Zac Bragg

James will talk about the challenges of operating live games effectively, and share techniques for improving game monetization. Zac will show off PlayFab in action, including cool features like easy integration with Unity, ability to host game logic in the cloud (for improved security, reliability, and flexibility), integrated analytics, and more.